JAKARTA, May 15 (Xinhua) -- Indonesia is set to open a permanent market in Shanghai later this month to display high quality Indonesian products with competitive prices, an executive has said.

    The market, called "Indonesia Street", will start running May 22, according to Sukardi Koto, the CEO of Indonesia Street Shanghai.

    "I often receive orders from Chinese business players. They are enthusiastic about Indonesian products because of good quality and affordable prices," Sukardi was quoted Thursday by English daily The Jakarta Post as saying.

    In the long term, Sukardi added, ten more Indonesian markets will be opened in ten big cities in China.

    "Indonesian business firms hope the Indonesia Streets will make it easier to attract Chinese customers and penetrate the market," Sukardi said.

    He said the Indonesia Street market, sponsored by Indonesian businesses and supported by the Indonesian and Chinese governments, would be a permanent feature so that people could visit whenever they want.

    "We decided to open a market in Shanghai because it is a developed city with good infrastructure... and very strategic for business.

    "Shanghai is not too far from Indonesia and there is a growing furniture production and retailing industry in the surrounding area, so we can promote our products there," Sukardi said.

    Projecting Indonesian artifacts and lifestyle, the market is also aimed at promoting Indonesian culture to the Chinese people.