BEIJING, Sept. 2 -- Chinese property developers,
hard-pressed by falling sales and tightening credit, have never waited for
"Golden September and Silver October", the traditional hot season for the
property market, this anxiously.
But they are likely to be disappointed this year as
there is no sign of any recovery in the sector because of a glut and stricter
credit controls, experts say.
The soaring supply in September, including a large
number of low-cost units, will be partly responsible for blocking the chances of
any market rebound in Beijing.
There will be nine low-cost housing projects and
27,000 apartments entering the capital's property market before the end of
October, with the average price being 4,000 yuan per sq m lower than the
commercial ones.
"The sudden supply of so many low-cost units will
definitely weigh on the sales of new commercial buildings," said Hu Jinghui,
deputy general manager of www.5i5j.com, a website specializing in the pre-owned
home market.
According to Yahao Real Estate, a Beijing-based
property brokerage firm, around 80 commercial residential projects will be put
up for sale in September and October.
Li Wenjie, general manager of Centaline China (North
China region), said Beijing's property market may drop another 10 percent before
the end of this year.
The situation in Shanghai isn't much better either.
Property prices have held steady there in the past months but are now showing
signs of a meltdown.
Vanke, the country's largest developer, launched a
promotional campaign from Aug 30, with eight projects in Shanghai offering an
average discount of 95 percent.
"But Shanghai's property prices are not likely to
drop drastically because of the huge potential buying power," said Fu Qi, an
analyst with E-house Real Estate Research Institute. "In the following months,
the transaction volume may gradually pick up, with the price fluctuating
narrowly."
The government shows no signs of easing on the credit
policy for real estate firms. At the end of August, the central bank, together
with the China Banking Regulatory Commission, issued a notice requiring
financial institutions to have stricter control over their loans to property
developers and forbidding loans to meet land remise fees.
The dismal real estate outlook, on the other hand,
may speed up a realignment in the industry. At a time when many property
developers are struggling with a tighter cash flow, some that have followed a
solid development strategy all along will easily tide over the low season.
"Because of our rich product line, we are not
seriously hit by the market adjustment," said Gu Wei, spokesman for Longhu Real
Estate Development Co Ltd, adding the company's sales exceeded 1,000 apartments
every month from April to July.
Other cash-rich companies have also intensified
efforts to take over smaller rivals. SOHO China, for example, said on Sunday it
would pay Zhong Ye Xin Ao Zheng Cheng Real Estate Development Co Ltd 890 million
yuan for land-use rights at the Zhongguancun SOHO project, an office and retail
complex in Beijing.
(Source: China Daily)